• Wait! What's stopping you from taking a free demo?

          What Changes Marketers Adopt in a Privacy-First World
          Get complete unified digital media buying capabilities in one platform.
        • Choose from one of our flexible pricing options to fit your needs.

          ReBid Buy

          ReBid Buy is available as a Saas subscription with a pricing plan for startup's as well as large enterprises Click to view our pricing plan

          ReBid Insights

          ReBid Insights is available as a pay as you go model based on your usage of CDP events sessions or no of profiles or as a licensed product for enterprises on their cloud of choice. Click to view our pricing plan

          ReBid Desk

          ReBid Desk is available as a pay as you go Programmatic DSP with no minimum spend for startup's and as a enterprise product for programmatic inhousing for large enterprises. Click here to view our pricing plan

          ReBid X

          An automated all in one advertising and marketing platform to combine the features of ReBid buy, ReBid desk and ReBid insights

          Unified platform for Search, Social & Programmatic media buying

        • Blog

          Get the latest updates on MarTech and AdTech

          Whitepaper

          Download our guides and get insight about the industry trends

          Webinar

          Learn from the experiences and the knowledge of industry experts

          Ebook

          Get In-depth insight on MadTech & its future

        • About Us

          We are the first ever Unified Marketing and Advertising AI Automation platform, using proprietary AI-based algorithms that leverages MadTech to simplify digital marketing and give access to a cookieless world.

          Our Team

          Meet our most important asset, our transformists!

          Work With Us

          As transformists, we are persistent, reliable, agile, and ambitious, and we live by these values every single day. See the current openings we have to join our team of Transformists

          FAQ

          Everything you need to know to start your MadTech journey with ReBid

          Contact Us

          Let us help you in transforming your business

How to get rid of multiple platform silos to unify data and increase marketing effectiveness

How to get rid of multiple platform silos to unify data and increase marketing effectiveness

Martech has been around for years now. Of course, the number of marketing technology solutions grew from 150 in 2011 to 8,000 in 2020. Also, this means that marketers have used several martech systems over the years, creating unprecedented silos in their data and platforms.

Many of these are now legacy systems that have created tremendous data silos in the marketing ecosystem. Naturally, this hampers insights as well as marketing ROI. And, legacy technology used over years and organization structures are the biggest reasons for data silos in the marketing ecosystem.

In this blog, we see how to break through the data silos.

The top answer is in customer data platforms (CDP)

With CDP, marketers have a unique opportunity to unify all their customer and marketing data into a single source of truth. Naturally, CDP has the capability to unify all customer data into a single, centralized, and accessible database.

Of course, CDP can aggregate as well as organize customer data collected from various touchpoints. Secondly, it structures this data into customer master profiles. Then, it allows this data to be accessed by other systems such as MarTech stacks.

Naturally, CDP prevents data silos by creating holistic customer profiles that take into account data consolidated from a variety of sources. This includes first, second, and third-party data sources. CDP has the capability to consolidate data from CRM, DMP, data warehouses, websites, apps, and webstores, as well as store interactions.

So, marketers looking to tackle data silos must start with CDP. Its very first use case is to unify data into a single, effective system.

Disrupt traditional organizational cultures to encourage data collaboration

Another reason for customer data silos is the lack of collaboration between departments. So, work on bringing various teams like CRM and marketing, store ops and sales, on to the same page regarding data collaboration, sharing, and leverage.

However, organizations must bear in mind that this data sharing must be done without compromising on consent or control. Naturally, a strong data management strategy allows brands to safely use data to achieve marketing goals without compromising on customer’s privacy.

Before we go…

As customers demand more and more personalization in their brand interactions, it is becoming critical for brands to have a single view of the customer. And, they need to achieve this no matter what it takes. The right tech stack can enable this single view. And, it can help marketers break through the data silos to become truly data-centric and subsequently, customer-obsessed.

But investing in the right tech stack is only the first step. To truly make the most of these investments, marketers must disrupt traditional work styles. Also, they should question the lack of collaboration between departments. Only then will different departments work towards the common goal of delighting the customer across all touchpoints.

The time for disruption is here. And Rebid is armed and ready. Talk to us to break through the data silos and unify customer data for high marketing effectiveness. What are you waiting for?

Facebook
Twitter
LinkedIn

Arpit Banerjee

Arpit is a industrious Senior Product Manager with a solid foundation in Computer Science, offering 5 years of success with delivering in demanding environments. His skills range from market research, roadmap development and identifying opportunities to maximize growth. Highly compartmentalized and customer-focused with proven skills in team leadership and product launch ability. He is a great asset in the working of RD&X.

Get Our Free E-book
How to make most of your Programmatic Advertising Budget