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programmatic in-housing vs outsourcing

Programmatic In-housing vs Outsourcing – How to Make the Accurate Choice With Confidence

Programmatic In-housing vs Outsourcing its a good dilemma to have. However bringing programmatic ad purchase in-house sounds deceptively easy. You choose a suitable platform, put together a team from other existing departments, get them to leverage the platform, and then make the switch from your outsourced agency to this, right?

We have to break it to you that the decision is more complex, and it takes more effort to not only make the right decision but also to execute it.

Here are three valuable considerations curated by ReBid to help navigate whether to switch from outsourcing to programmatic in-housing:

Programmatic In-housing vs Outsourcing – How do you check which option is cost-efficient?

Of course, a business needs to consider which strategy saves more money. But without a comprehensive assessment, you won’t know which one to go for. An in-house team can minimize costs to an extent.

When you outsource any component of your strategy, your fee covers various things. Naturally, this includes overhead costs, accounting, legal safety nets, and more. Some agencies also require you to enter into a revenue-sharing model.

Surely, an in-house team is less expensive?

Which model is more agile and transparent?

When you are outsourcing programmatic advertising, you might not have a 360° view of the progress your campaigns are making. But, with an in-house team, you will have more insight. And if you have a fully committed in-house team, then this insight will be unparalleled.

An additional concern – Will an external set-up be as swift to react as an in-house team might since they are not your OWN team?

Given all these considerations, in-housing programmatic is the right decision. We have the answer for you for the dilemma of Programmatic In-housing vs Outsourcing.

Is hybrid the right choice for me?

As per 2021 reports, almost 36% of businesses have adopted the hybrid model to get the best of both worlds. But again, there is no straightjacket formula related to what the “best” under each of the two categories is.

We can tell you this – the right platform and execution partner can go a long way in helping you in-house programmatic or its components with confidence.

What Next?

Naturally, taking programmatic in-house can feel daunting. Of course, there are too many moving pieces. And, asking the questions is instrumental to making the right decision.

So, ready to allow ReBid to take away the decision paralysis? The ReBid programmatic inhousing solution offers powerful capabilities to help businesses personalize their ad optimizations, access the global programmatic landscape, and get a highly scalable demand-side platform (DSP). This technology allows companies to take control of their programmatic advertising by bringing it in-house and harnessing the power of advanced AI algorithms to target and serve the right ad to the right audience at the right time.

With ReBid, companies can increase their programmatic efficiency, reduce costs, and improve the overall performance of their campaigns, providing a highly effective and scalable solution for programmatic advertising.

ReBid is integrated with premium global supply-side platforms (SSPs), offering support for multiple channels, formats, geographies, and devices. This integration allows businesses to reach their target audience across a range of formats, including banners, native ads, video, audio, connected TV (CTV), and digital out-of-home (DOOH).

ReBid also provides log-level data access, enabling businesses to compare raw campaign data with optimized campaign data and use this information to fine-tune their advertising strategies. With ReBid’s advanced features and robust data insights, companies can confidently execute their programmatic campaigns and achieve their advertising goals.

Reach out to us, and we will help you with a personalized blueprint to help you pick the optimal choice for your business. Shout out for a demo now!


Sonali Malik

Sonali comes with over a decade experience in IT Project management and Product Management including Strategy & Partnerships. She has an in-depth understanding of the digital advertising space and is driving this expertise into creating a state-of-the-art Madtech SaaS product at ReBid, working in the capacity of a Product Manager. She has dynamically led product development and strategy for multiple verticals including programmatic advertising, paid media advertising, customer data platform - creating a fine balance between customer experience, technology and business all along. A mother of twins, Product Transformist at ReBid, an avid reader and a creator of baked goodies in her kitchen is how she likes to describe herself, in that order.