• Wait! What's stopping you from taking a free demo?

          security
          Get complete unified digital media buying capabilities in one platform.
        • Choose from one of our flexible pricing options to fit your needs.

          ReBid Buy

          ReBid Buy is available as a Saas subscription with a pricing plan for startup's as well as large enterprises Click to view our pricing plan

          ReBid Insights

          ReBid Insights is available as a pay as you go model based on your usage of CDP events sessions or no of profiles or as a licensed product for enterprises on their cloud of choice. Click to view our pricing plan

          ReBid Desk

          ReBid Desk is available as a pay as you go Programmatic DSP with no minimum spend for startup's and as a enterprise product for programmatic inhousing for large enterprises. Click here to view our pricing plan

          ReBid X

          An automated all in one advertising and marketing platform to combine the features of ReBid buy, ReBid desk and ReBid insights

          Unified platform for Search, Social & Programmatic media buying

        • Blog

          Get the latest updates on MarTech and AdTech

          Whitepaper

          Download our guides and get insight about the industry trends

          Webinar

          Learn from the experiences and the knowledge of industry experts

          FAQ

          Everything you need to know to start your MadTech journey with ReBid

        • About Us

          We offer transformational products and solutions in Adtech, Martech and Deeptech domain to empower businesses for real time, disruptive and exponential growth.

          Our Team

          Meet our most important asset, our transformists!

          Work With Us

          As transformists, we are persistent, reliable, agile, and ambitious, and we live by these values every single day. See the current openings we have to join our team of Transformists

          Contact Us

          Let us help you in transforming your business

Programmatic In-housing vs Outsourcing – How to Make the Accurate Choice With Confidence

Bringing programmatic ad purchase in-house sounds deceptively easy. You choose a suitable platform, put together a team from other existing departments, get them to leverage the platform, and then make the switch from your outsourced agency to this, right?

We have to break it to you that the decision is more complex, and it takes more effort to not only make the right decision but also to execute it.

Here are three valuable considerations curated by ReBid to help navigate whether to switch from outsourcing to programmatic in-housing:

How do you check which option is cost-efficient?

Of course, a business needs to consider which strategy saves more money. But without a comprehensive assessment, you won’t know which one to go for. An in-house team can minimize costs to an extent.

When you outsource any component of your strategy, your fee covers various things. Naturally, this includes overhead costs, accounting, legal safety nets, and more. Some agencies also require you to enter into a revenue-sharing model.

Surely, an in-house team is less expensive?

Which model is more agile and transparent?

When you are outsourcing programmatic advertising, you might not have a 360° view of the progress your campaigns are making. But, with an in-house team, you will have more insight. And if you have a fully committed in-house team, then this insight will be unparalleled.

An additional concern – Will an external set-up be as swift to react as an in-house team might, since they are not your OWN team?

Given all these considerations, in-housing programmatic is the right decision.

Is hybrid the right choice for me?

As per 2021 reports, almost 36% of businesses have adopted the hybrid model to get the best of both worlds. But again, there is no straightjacket formula related to what the “best” under each of the two categories is.

We can tell you this – the right platform and execution partner can go a long way in helping you in-house programmatic or its components with confidence.

What Next?

Naturally, taking programmatic in-house can feel daunting. Of course, there are too many moving pieces. And, asking the questions is instrumental to making the right decision.

So, ready to allow ReBid to take away the decision paralysis? Reach out to us, and we will help you with a personalized blueprint to help you pick the optimal choice for YOUR business.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn