We now live in a world where it is critical to use your data source to gain a real-time view of customer behavior and to make decisions based on that data. That’s what single customer view data is all about: using multiple data sources to see customer behavior clearly. Isn’t it time you had one clear picture of your customer? Single customer view is the future of digital marketing.
In simple words, this means that instead of having different silos of data across paid earned and owned media you will be able to have just one single source of truth about your customers which is constructed by ingesting data from all sources and building a unified customer journey through profile IDs of customers.
What is a Single Customer View?
A single Customer view is defined as the ability to pull customer data from each channel that retailers are using, like online, mobile and traditional channels. You’ll think about customer life cycles and find out about their behavior as well as much more interesting information like buying behavior and what they love to do when they are on a website.
The single customer view for your business is a powerful way to improve the customer experience and make your digital marketing more effective. And if you’re not utilizing this approach for your customers, you’re missing out on one of the most important ways to grow revenue. Single customer view helps businesses understand how their customers are interacting with their brand across all touchpoints, which allows them better identify what’s working and where they can improve.
The Importance of Single Customer View
In business literature, the “unified view of the customer” is frequently referred to as the “one view of the customer” and the “360-degree vision of the customer.”However, problems exist with these terms as the customer scope varies between accounting, IT, and other departments, and a single view is constrained. Customers are three-dimensional, in contrast to a two-dimensional 360-degree perspective.
All facts and relationship facets can be known throughout the organization when client information is kept comprehensively and accurately in one location. In addition, even though they differ, they are at least in agreement. The client is transformed into a personalized, interactive, multidimensional aggregation of traits that promotes shared understandings and moves away from silo views.
Single customer view for your business is the only way to develop comprehensive customer profiles (or a 360-degree perspective of your customers) that will enable you to provide them with streamlined experiences. A unified perception of the customer is a tool that enables you to provide an omnichannel experience and build stronger bonds with your clients.
Benefits of Single Customer View
- All your data in a single place: Customers are complicated combinations of traits and preferences, not just isolated data pieces. With a unified customer view, you can quickly and easily access details about each individual customer, including their location, average transaction value, and demographics.
- Coordinate for each customer: The same customer data must be accessible to all departments. For instance, it can be unclear if marketing contacts a consumer at work while sales addresses them at their personal email account. These data silos that harm customer experience will be reduced by a Single customer view.
- Quick and Simple access to past customer interactions: Every department will be aware of existing customer interactions when they first make contact with any other department. Therefore, not causing any confusion or redundancy of needing customer data.
- Multi-channel view of every customer contact and characteristics: A great benefit of single customer perspective that you may use as a competitive advantage is that, a single customer view will reveal how a consumer interacts with your company, allowing you to better understand their needs, wants, and behaviors—from the items they enjoy to the problems they run into. This improves your capacity to customize upcoming interactions (like email marketing), which is what most customers want.
- Constant updation on customer journey to all teams: Consider a consumer who views your pricing page on a mobile device, but doesn’t take any further action or contacts a sales rep for assistance placing an order. The team will be able to track the customer’s actions and touchpoints all the way to purchase and beyond with a unified customer view, gaining information to correctly orchestrate the full customer journey.
3 Steps to establish a single customer view for your business
Step 1: Realize your Business needs
If the amount of data or the number of employees in your company is small, a spreadsheet can be sufficient. To build the most accurate perspective of your client data as you expand, you may depend on a variety of marketing, sales, and customer support tools and connectors.
However, this approach is challenging to scale; eventually, you’ll need specialized software to begin developing a single customer view. Consider your objectives with other leaders and departments to make sure everyone is on the same page.
Step 2: Pick the Right platform
Finding a platform that can serve your company’s needs is the next step. Important characteristics to look for in a platform include:
- Software usability and accessibility
- CRM Integration
- Data quality tools
You should also think about the software’s scalability and the size of your business. ReBid Insights is a customized CDP which enables you to create & upgrade exclusive customer profiles from existing 1st party & 3rd party data. Now receive Real-time data analysis across multiple platforms and generate insights to optimize campaign KPI! Efficiently segment AI-style customer profiles to garner prospects by creating look-alike audiences and scale multiple channels. In addition, direct Data-driven insights to execute polished Marketing and Advertising campaigns. Integrate Customer Profile channels from all around to one complete platform. Go ahead and give us a try now!
Step 3: Navigate Single Customer View data into new networks
You don’t want to lose data when implementing technologies that can assist you in creating a single unified view. Data migration and integration method must be developed, or completely outdated systems must be integrated with the new. Start by identifying all of your data sources (such as your data warehouse) and assessing the quality of the data they include. You’ll then be aware of the types of data you must integrate and those that will be included in your dashboard. It’s a prime opportunity to review your data management procedures and make any necessary adjustments.