Google Delays 3rd Party Cookie Deprecation to Late 2024

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On Wednesday, July 27th, Google said that the advertising industry will get one more year, until the H2 of 2024, to eliminate third-party cookies from their Chrome marketing playbooks. This is not the first time that Google has deferred the deprecation of cookies since it first announced this development in January 2020.

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According to Google, the rationale behind pushing back its deadline is to give the industry more time to prepare and test alternatives. However, the decision to further delay cookie deprecation could be multifold.

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According to Google, the rationale behind pushing back its deadline is to give the industry more time to prepare and test alternatives. However, the decision to further delay cookie deprecation could be multifold.

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Google Delays 3rd Party Cookie Deprecation to Late 2024

According to Google, the rationale behind pushing back its deadline is to give the industry more time to prepare and test alternatives. However, the decision to further delay cookie deprecation could be multifold.

According to Google, the rationale behind pushing back its deadline is to give the industry more time to prepare and test alternatives. However, the decision to further delay cookie deprecation could be multifold.

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