Tips to Implement Behavioral Segmentation

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Here are a few ways you can implement behavioral segmentation in your mobile marketing campaigns:

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– Remarketing campaigns based on past user behavior

– Send targeted content to user segments based on interests, average order value, frequency of app use, and more.

– Focus your marketing resources on users who have shown they’re ready to convert.

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– Target high-value prospective users by understanding more about who your user base is and how they use your app.

– Time your messaging campaigns for when users are most active and likely to respond favorably.

– Customize messaging and delivery times based on the user’s location, native language, local events, and time zones.