Understanding CRM, DMP, and CDP: Tools for Effective Customer Data Management

Understanding CRM, DMP, and CDP

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CRM

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DMP

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CDP

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Understanding CRM, DMP, and CDP

CRM

CRM is like a digital contact list on steroids, perfect for tracking customer interactions, especially for sales teams.

DMP

DMP acts as a data detective, gathering information for targeted advertising, helping modern marketers understand customer preferences.

CDP

CDP offers a 360-degree customer view, collecting data from all sources, making it ideal for comprehensive marketing.