What is a Demand Side Platform (DSP)?

ReBid.co

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A demand-side platform or DSP allows advertisers to buy ad spaces programmatically across various digital media channels. DSP connects advertisers with data providers on one end and supply-side platforms (SSP) representing publishers on the other.

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DSP uses real-time bidding (RTB) to negotiate a price per impression on the SSP on behalf of the advertiser.  In addition to ad buying, DSPs also execute campaigns and track ads.   A DSP also provides targeting options based on geolocation, device type, browser, domain URL and traffic category.