Once users are identified by their specific behavior, mobile marketers can target messages and campaigns specifically tailored to these audiences. The benefits of behavioral segmentation include:
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Personalization:
Behavioral segmentation doesn’t just tell you what product or service a certain group of customers likes. It helps you understand what channels they frequent and what type of messaging they respond to, so you can boost your conversions.
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Budget allocation:
Since you know which segments spend the most and how they spend, you can better allocate your efforts to target them.
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Forecasting:
Looking at each segment’s patterns, you can identify trends and more effectively plan for the future.