Once users are identified by their specific behavior, mobile marketers can target messages and campaigns specifically tailored to these audiences. The benefits of behavioral segmentation include:
Behavioral segmentation doesn’t just tell you what product or service a certain group of customers likes. It helps you understand what channels they frequent and what type of messaging they respond to, so you can boost your conversions.
Since you know which segments spend the most and how they spend, you can better allocate your efforts to target them.
Looking at each segment’s patterns, you can identify trends and more effectively plan for the future.