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What is Online to Offline Commerce?
Online to Offline Commerce (O2O Commerce) is a business strategy that drives potential customers from online platforms...
What is LTV Ratio?
The LTV Ratio, or Lifetime Value Ratio, is a metric used to compare the lifetime value (LTV) of a customer to the customer acquisition...
What is Churn Rate?
Churn Rate, also known as customer attrition rate, is a metric that quantifies the percentage of customers who stop using a product...
What is Linear Attribution?
Linear Attribution is a marketing measurement model that assigns equal credit to all touchpoints in the customer journey that...
What is Last Touch Attribution?
Last Touch Attribution is a marketing measurement model that assigns 100% of the credit for a conversion to the last marketing...
What is Geo Testing?
Geo Testing, also known as geographical testing or geo-targeted testing, is a marketing experiment that involves running controlled...
What is Marketing Mix Modelling?
Marketing Mix Modelling (MMM) is a statistical analysis technique used to evaluate the impact of various marketing activities...
What is Cost per Lead?
Cost per Lead (CPL) is a marketing metric that measures the average cost incurred to generate a single lead. It is calculated by...
What is a Lead?
A lead is an individual or organization that has shown interest in a company’s products or services, often by providing contact information...
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