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Multi Touch Attribution

Uncover the value and ROAS of every marketing touchpoint

Collect, Analyze & Optimize

ReBid’s multi touch attribution algorithms allow you to analyze and attribute value to each marketing touchpoint. By tracking and analyzing every customer interaction with a brand across multiple channels, ReBid helps marketers understand which touchpoints are most effective in driving customer engagement and conversion. By understanding the impact of each touchpoint, marketers can better allocate their resources and optimize their advertising & marketing strategies to improve the customer experience and drive better business outcomes.

Request a demo
Multi Touch Attribution
Multi Touch Attribution

Uncover the value and ROAS of every marketing touchpoint

Collect, Analyze & Optimize
ReBid’s multi touch attribution algorithms allow you to analyze and attribute value to each marketing touchpoint. By tracking and analyzing every customer interaction with a brand across multiple channels, Rebid helps marketers understand which touchpoints are most effective in driving customer engagement and conversion. By understanding the impact of each touchpoint, marketers can better allocate their resources and optimize their advertising & marketing strategies to improve the customer experience and drive better business outcomes.
Multi touch attribution - Used Case 1 1 966x1024 1 - Rebid.co
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Multi Touch Attribution

The value of getting marketing attribution right

In today’s digital age, consumers interact with brands in many different ways across multiple channels. They might see an ad on social media, visit the brand’s website, and then make a purchase in-store. These interactions, or “touchpoints,” are critical to understanding the customer journey and optimizing marketing efforts.

By understanding the impact of each touchpoint, they can focus on the channels and tactics that are most effective and optimize their marketing spend. This can lead to improved ROI and better business outcomes.

While multi touch attribution is valuable, it can be challenging to implement:

  • Data availability: You need access to a wide range of data sources, including website analytics, ad impressions, email clicks, and more.
  • Data quality: Inaccurate or incomplete data can lead to incorrect attribution, which can in turn lead to suboptimal marketing decisions.
  • Attribution models: There are many different models for multi-touch attribution, and choosing the right one for your business can be a challenge.

The value of getting marketing attribution right

In today’s digital age, consumers interact with brands in many different ways across multiple channels. They might see an ad on social media, visit the brand’s website, and then make a purchase in-store. These interactions, or “touchpoints,” are critical to understanding the customer journey and optimizing marketing efforts.

By understanding the impact of each touchpoint, they can focus on the channels and tactics that are most effective and optimize their marketing spend. This can lead to improved ROI and better business outcomes.

While multi touch attribution is valuable, it can be challenging to implement:

  • Data availability: You need access to a wide range of data sources, including website analytics, ad impressions, email clicks, and more.
  • Data quality: Inaccurate or incomplete data can lead to incorrect attribution, which can in turn lead to suboptimal marketing decisions.
  • Attribution models: There are many different models for multi-touch attribution, and choosing the right one for your business can be a challenge.
Multi touch attribution - Used Case 2 1 - Rebid.co

48%

of marketers use multi-touch attribution to measure the success of their
digital campaigns

30%

increase in marketing ROI on average for companies that use multi-touch attribution

52%

of marketers find multi-touch attribution to be very effective at providing insight into the customer journey

Measure ROI for every channel, campaign, keyword and creative.

ReBid provides a clear and accurate picture of the impact of each marketing touchpoint
on a customer’s journey enabling marketers to allocate their marketing budget more effectively
and make data-driven decisions about which channels and campaigns to invest in.



Collect all customer touchpoints and performance data

Analyze customer journeys and channel influence

Optimize for top campaigns
and channels

Collect, Analyze & Optimize

ReBid allows you to painlessly connect all your marketing and advertising tools and provides a comprehensive solution to marketing attribution challenges, helping marketers gain greater visibility into their customer’s journey. You get a holistic view of your performance and customer touch point data across all channels – search, social, video and programmatic in an all-in-one tool tracking crucial marketing metrics so you can make informed data-driven decisions. Multi touch attribution is made easy with ReBid

Connect your ad server and sales data

Streamline & automate the process of collecting and formatting attribution & sales/conversion data, both online & offline, to save time and concentrate on analyzing multi touch attribution insights. Utilize our advanced adtech-martech stack to effortlessly connect, access and utilize data & insights at any time using our Adservers, Measurement partners and CRM connectors and API’s.

Multi Touch Attribution
Multi Touch Attribution

Map a unified customer touch point journey

ReBids highly customizable advanced stack allows you to map an effective customer journey based on the accurate marketing touch points, ad impressions and other customer behavior events engagement. Such a view lets you discover the top paths influencing sales and conversions and allow you to make channel & partner preference decisions. 

Map a unified customer touch point journey

ReBids highly customizable advanced stack allows you to map an effective customer journey based on the accurate marketing touch points, ad impressions and other customer behavior events engagement. Such a view lets you discover the top paths influencing sales and conversions and allow you to make channel & partner preference decisions. 

Multi touch attribution - Used Case 4 1 - Rebid.co

Leverage advanced Attribution models

ReBid allows you to move away from simplistic attribution models like Last click or touch and lets you take into account advanced attribution models backed by full customer journey and properly account for all your marketing investments. Extract critical insights and recommendations so you can take action where it matters most to increase your ROAS.

Multi Touch Attribution
Multi touch attribution - Used Case 6 1 - Rebid.co

Know where to focus for higher returns

Track & optimize all your live media plans & campaigns by measuring their attribution and KPIs in real-time through one single interface. Identify elements of success and seamlessly funnel budgets into your top performers ​​with just a few clicks using ReBid’s interactive live dashboards 

Know where to focus for higher returns

Track & Optimize all your live media plans & campaigns by measuring their KPIs and pacing success in real-time through one single interface. Identify elements of success and seamlessly funnel budgets into your top performers ​​with just a few clicks using ReBid’s interactive live dashboards 

Multi touch attribution - 6 - Rebid.co


Say hello to the future of Multi Touch Attribution

Understand the impact of each touchpoint,  allocate resources and optimize 
your advertising & marketing strategies to improve the customer 
experience and drive better business outcomes.

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Say hello to the future of Real-time Reporting

Track all your digital campaigns in real time. Create and customize
your dashboards, organize your performance data,
and measure all major metrics in one place

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