FMCG (Fast-Moving Consumer Goods) companies operate in highly competitive markets, where meeting objectives for FMCG advertising and FMCG marketing are critical to their success. Businesses need to manage a large volume of advertising campaigns across different channels such as search, social media, and other digital platforms. Managing and optimizing ad operations manually can be time-consuming, error-prone, and less effective. Therefore, FMCG companies need to unify and automate their ad operations and management to streamline the process and maximize the impact of their advertising campaigns and achieve FMCG marketing goals. A unified ADTech intelligence platform like ReBid can help FMCG companies achieve this by providing centralized management, automated planning, real-time optimization, and data-driven insights.