ReBid is an Advertiser’s Customer Data Platform (CDP) designed to maximize advertising outcomes by connecting and optimizing omnichannel customer journeys. It enables higher Return on Ad Spend (ROAS) and scaled business results. What sets ReBid apart from other CDPs is its unique approach to providing ad to acquisition visibility. It not only offers a CDP but also an Advertising Data Platform (ADP) that enhances your existing CDP. Our full stack platform allows for comprehensive insights that drive higher ROAS. ReBid is equipped with features like real-time and unified reporting, AI-led ROAS optimization, and 360-degree customer views, omnichannel activation & personalisation, AI segmentations, workflow automation, among others.
ReBid is designed to serve large advertisers across various verticals. The industries it caters to include Retail & E-commerce, Banking, Financial Services and Insurance (BFSI), Direct to Customer (D2C), Automotive, FMCG, Travel & Hospitality, B2B, and EdTech. Each industry can benefit from ReBid’s specialized features to make real-time decisions and optimize customer interactions.
Ad to Transact/Acquisition Intelligence is a value provided by ReBid’s Customer Data Platform (CDP) that connects and harmonizes the customer journey from ad touchpoint to final acquisition. This enables marketers to have a comprehensive view of the customer’s interactions with the brand, from the first ad view/click to the final purchase. The benefit for marketers is that it allows for more informed decision-making, helping to maximize ROAS and drive revenue.
ReBid is built with the future in mind, specifically addressing the challenges of a cookieless future. It offers solutions that enable hyper-personalization and targeting in a cookieless world without compromising on ROAS. ReBid’s platform is designed to work seamlessly with first-party data, both ingestion and activation, ensuring that businesses can continue to gather valuable customer insights and deliver personalized experiences even as the industry moves away from third-party cookies.
ReBid’s Advertising Data Platform (ADP) is designed to transform generic Customer Data Platforms (CDPs) into specialized advertisers’ CDPs. It provides full-funnel visibility to drive more customer acquisitions and higher Return on Ad Spend (ROAS). By streamlining campaign reporting, optimization, and intelligence across multiple advertising, marketing & sales channels, the ADP enhances the capabilities of a CDP. It allows for a more cohesive and data-driven approach to advertising, thereby boosting the effectiveness and efficiency of campaigns.
ReBid’s AI Assistant is a GPT powered analyst that understands natural language, processes complex data, identifies trends, and offers tailored recommendations to catapult your Marketing ROI. It help you optimize your campaigns with just a few clicks. Access deep insights across various KPIs, metrics and dimensions without the hassle of manual analysis and investigation
ReBid’s Customer Data Platform (CDP) is designed to optimize advertising outcomes by connecting and harmonizing omnichannel customer journeys. The key features include:
Ad to Transact Visibility: Uncover insights on interactions, ad touchpoints, web behavior, transactions, and attribution in a visual format.
Data Harmonization: Seamlessly integrate 1st, 2nd and 3rd party data and harmonize across marketing, sales, and offline data from various sources within a unified interface.
Unified Reporting: Identify and Eliminate Ineffective campaigns in real time save real ad dollars
360 Customer View: Build a 360-degree view of customer profiles powered by identity resolution, enrichment consent management modules.
Audience Segmentation: Segment users into dynamic, real-time, and historical audiences using advanced, AI-powered automatic segmentation.
Omnichannel Activation: Streamline marketing efforts with personalized workflow automation.
Multi Touch Attribution: Attribute and allocate among your ad & marketing channels with precision
The 360-degree customer view is a feature of ReBid’s CDP that provides a holistic view of each customer by unifying data from various touchpoints. This feature employs real-time identity resolution, auto profile enrichment and consent management framework to create a 360 degree persona of each user. By consolidating all customer data into a single view, ReBid eliminates data silos, making it easier for advertisers to understand and segment their users their audience to deliver more targeted and effective campaigns.
ReBid offers real-time and unified reporting through its platform, providing live campaigns monitoring dashboard, all encompassing advanced dashboards, CXO view and over 30+ automated reports. This allows marketers to uncover where their ad dollars are best spent. The unified reporting consolidates data from various ad and marketing channels and customer touchpoints into a single source of truth, making it easier to analyze performance metrics and make real-time adjustments to campaigns.
ReBid employs AI-led optimization to maximize ROAS and efficiency. The platform uses AI for media planning, smart ad optimization, and predictive behavioral insights. This means that the AI algorithms analyze past performance data to provide actionable recommendations for campaign adjustments, helping advertisers to optimize their ad spend and achieve better outcomes.
ReBid offers advanced audience segmentation capabilities through its AI-powered automatic segmentation engine. Advertisers can build actionable user segments with ease, grouping users into real-time segments based on user traits, web/app behavior, AI predictions and other criteria. Once these segments are created, ReBid enables omnichannel activation through automated algorithmic workflows. This means that you can effortlessly streamline your marketing efforts across various channels like ads, email, social, search and more, ensuring a cohesive and personalized customer experience.
Data Harmonization in ReBid involves the seamless integration and unification of all types of enterprise data: advertising, marketing, CRM, sales, and offline data from various sources. All this data is brought into a unified interface, allowing for easier processing, storage, management, analysis and activation. The platform also offers no-code integration with leading Ad platforms, CRMs, CDPs, web/app data, marketing platforms, data warehouses, data lakes, and cloud platforms, enabling effortless import and export of data through scheduled, efficiently-timed synchronization runs.
Identity Resolution in ReBid’s CDP refers to the process of federating customer’s ReBid’s ID with various ID players such as UID2.0, Ramp ID, Panorama ID. It employs an identity graph to unify identities via various identifiers like email, IDFA, customer ID, and social handles. This comprehensive resolution enables advertisers to create rich segments ready to be targeted on walled gardens of choice.
ReBid offers real-time and unified reporting through its platform, providing live campaigns monitoring dashboard, all encompassing advanced dashboards, CXO view and over 30+ automated reports. ReBid employs AI-led optimization to maximize ROAS and efficiency. The platform uses AI for media planning, smart ad optimization, and predictive behavioral insights. ReBid also provides an AI Assistant where you can chat with your data and uncover insights and quickly action on them. This allows marketers to efficiently spend their ad dollars.
The Advanced Dashboard in ReBid’s ADP serves as a centralized hub for tracking all advertising campaigns. It enables advertisers to evaluate their Key Performance Indicators (KPIs) across all possible dimensions and manage adspends efficiently. The dashboard provides a comprehensive, real-time control over data spanning all accounts, advertisers, media plans and campaigns. It offers complete oversight of campaign performance across channels, creatives, devices, and keywords, thereby facilitating improved decision-making.
ReBid’s CDP offers a stack of 200+ Adtech, martech and data platform integrations. This extensive integration capability allows for seamless data ingestion, harmonization and activation across various advertising, marketing and data platforms.
ReBid is designed with a focus on compliance and data security. The platform adheres to all major industry standards and regulations to ensure the safe and secure handling of customer data. ReBid is an enterprise grade platform certified with highest global security and data compliance certifications like SOC2, ISO 27001, GDPR, COPA, CCPA, DPDP, India.
ReBid is designed for seamless integration with existing technology stacks. Typical onboarding time for ReBid CDP is less than a month and for ADP it is less than 2 weeks. ReBid offers user-friendly onboarding processes and customizable solutions tailored to specific business requirements, which could include no-code or low-code options for integration with the help of a 24×7 Account management & engineering team.
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