Power customer analytics and mobile marketing

Direct-to-consumer – D2C marketing is a strategy where a company manufactures and sells products directly to consumers, bypassing wholesalers or retailers. This allows for a more personalized and less disrupted sales process, which now primarily takes place on eCommerce websites and social media. Successful D2C brands often have key characteristics such as introducing measurable improvements to popular products, investing in brand design, being transparent, providing educational and interactive opportunities, responding to customer needs, turning customers into fans, focusing on data and digital marketing, and having a well-designed and well-messaged brand website. However, replicating these characteristics alone is not enough for success in the complex D2C market.