Digital advertising toolkits, guides, and “secret formulas” – you have scoured them all in the months leading up to your startup transitioning from a mere blueprint to an active entity. You know all the marketing concepts on a theoretical level,

Last two years of the pandemic have witnessed the advent of new technology players, new advertising strategies and newer techniques of creating content in the digital advertising landscape. Most popular internet activities globally are watching a movie or a video,

Programmatic Advertising spending worldwide reached a record high of USD 129.1 billion in 2020. There has been a steady increase in the adoption of  automated buying and selling of digital ad space in recent times by all sizes of businesses

“Data is the new oil.” Everyone says that. But no one talks about how the oil is supposed to be processed and where. With the explosion of data, the martech and adtech ecosystem is evolving with slow but steady strides.

Bringing programmatic ad purchase in-house sounds deceptively easy. You choose a suitable platform, put together a team from other existing departments, get them to leverage the platform, and then make the switch from your outsourced agency to this, right? We

The last decade has been transformational, to say the least when it comes to Media Buying. If we were to look back 10 years we would see that globally digital-only contributed to 20% of all media buying in 2012. Cut