In today’s world where data has become a cardinal asset to businesses, its proper management holds unprecedented significance. This focus becomes more critical in the digital era, where industries are witnessing a rapid shift towards digital transformation. At the heart
Over the past several months, I’ve had the distinct pleasure of interviewing 100 of the most innovative CMOs worldwide. The purpose? To uncover what these marketing maestros believe will revolutionize their fortunes & help create successful marketing strategies, both in
Every business is part of a dynamic and highly competitive ecosystem. A major challenge faced by many, especially in the digital advertising space, is the lack of actionable intelligence about their competitors. Who are they targeting? What strategies are they
Introduction In the dynamic world of digital advertising, staying ahead of the competition requires a deep understanding of your campaign’s performance and the ability to make data-driven decisions. Mobile responsive advertising data platforms play a crucial role in this process
In today’s fast-paced and dynamic marketing landscape, organizations are constantly seeking new ways to optimize their media strategies and drive better results. One approach gaining significant attention is media in-housing, a practice where companies choose to internalize their media functions
In a recent announcement, Google revealed its decision to retire four attribution models in Google Ads and Google Analytics. The deprecation of the first-click, linear, time decay, and position-based attribution models is expected to impact advertisers who rely on these
