Blogs​

Blogs​

Retargeting: The Art of Re-engagement

Introduction Retargeting, a critical element of digital marketing, involves reconnecting with users who have previously interacted with your brand. This strategy is essential for increasing conversions, fostering brand loyalty, and maximizing the value of first-party data. We will explore how

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The Power of Harnessing Pre-Click Ad Data in Retail

Introduction In the digital age, retail success hinges on effectively leveraging data. Pre-click ad data, which includes impressions and views, is a goldmine of insights. By connecting pre-click with post-click and offline data, retailers can paint a complete picture of

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