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Protected: How to get rid of multiple platform silos to unify data and increase marketing effectiveness
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How to personalize your marketing interventions in a world without cookies
With privacy laws strengthening, and major browsers deprecating the third party cookie, marketers will be faced with the challenge of personalizing their marketing interventions. With no cookie data at hand, marketers will be hard-pressed for the right data sources to
Mark your calendars: Your marketing mindset is about to change
It is a challenging time for marketers around the world. Privacy is becoming a hot subject and is on top of the minds of consumers and regulators alike. The third-party cookie is fast deprecating and consumers are faced with unprecedented
Changes marketers must adopt in a privacy-first world
The writing is on the wall. The era of customer privacy is well and truly here. It is extremely critical that marketers are constantly aware of ever-evolving privacy regulations and adhere to them in their marketing interventions. On one hand,
How marketers can achieve a single view of their customers
Arriving at a single view of the customer to eventually personalize their experience across devices and channels is a critical marketing goal, specifically in the era of the omni-channel customer. However, achieving this single view is easier said than done.
Building your programmatic in-housing strategy? Then you need to know this.
You are craving more control over your digital ad spends. You aspire for higher ROAS, stronger visibility, and real time decisions and action without external dependencies.You can achieve all of this and more with programmatic in-housing. But before you start
