Protected: How to get rid of multiple platform silos to unify data and increase marketing effectiveness
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With privacy laws strengthening, and major browsers deprecating the third party cookie, marketers will be faced with the challenge of personalizing their marketing interventions. With no cookie data at hand, marketers will be hard-pressed for the right data sources to
It is a challenging time for marketers around the world. Privacy is becoming a hot subject and is on top of the minds of consumers and regulators alike. The third-party cookie is fast deprecating and consumers are faced with unprecedented
The writing is on the wall. The era of customer privacy is well and truly here. It is extremely critical that marketers are constantly aware of ever-evolving privacy regulations and adhere to them in their marketing interventions. On one hand,
Arriving at a single view of the customer to eventually personalize their experience across devices and channels is a critical marketing goal, specifically in the era of the omni-channel customer. However, achieving this single view is easier said than done.
You are craving more control over your digital ad spends. You aspire for higher ROAS, stronger visibility, and real time decisions and action without external dependencies.You can achieve all of this and more with programmatic in-housing. But before you start