Blogs​

Blogs​

Unlocking the Power of Markov Chain Attribution with ReBid

Introduction In the ever-evolving landscape of digital marketing, accurately attributing the impact of various marketing channels is crucial for optimizing strategies and maximizing ROI. ReBid has taken a significant step forward by introducing the “Markov Chain Attribution” feature to its

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What Cookie Reversal Means for Marketers

Introduction In a significant turn of events, Google has decided to keep third-party cookies in its Chrome browser, reversing its previous stance on eliminating these tracking tools by the end of 2024. This decision, known as the “cookie reversal,” has

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