The effectiveness of audio advertisements has endured the test of time. For the better part of the last five decades, it has consistently been a part of media portfolios and consumers’ lives. However, there has been a significant change in audio advertising recently. transforming from a nice, impersonal interjection in the middle of a well-liked radio programme to an accurate platform that reaches the correct audience at the right moment, Modern audio advertising is much more individualised and targeted than before.
People are no longer need to download audio in MP3 formats as audio streaming services and high bandwidth internet have emerged. The increasing numbers illustrate the opportunities that audio streaming platforms offer. So it should come as no surprise that companies and marketers are realising the potential of audio advertising.