Every business is part of a dynamic and highly competitive ecosystem. A major challenge faced by many, especially in the digital advertising space, is the lack of actionable intelligence about their competitors. Who are they targeting? What strategies are they
Introduction In the dynamic world of digital advertising, staying ahead of the competition requires a deep understanding of your campaign’s performance and the ability to make data-driven decisions. Mobile responsive advertising data platforms play a crucial role in this process
As we navigate the ever-evolving digital landscape in 2023, one thing remains constant: the power of data. But raw data is just the beginning. It’s how we interpret, analyze, and apply that data that truly drives success. When it comes
The Google announcement about Generative AI at the Google I/O 2023 on May 10 could not have been more exciting. It’s safe to say that we were all eagerly waiting to see how Google would utilize Generative AI and its
As a digital marketer, optimizing campaigns is a never-ending process. There are always new insights to be uncovered and optimizations to be made. One way to continually improve campaign performance is through the use of marketing benchmarks. By setting benchmarks
In today’s digital landscape, with the increase in the number of adtech & martech platforms, businesses need to make the most of their advertising spend by tracking their campaigns across channels to stay ahead of the competition. One effective approach
