The cookie-less future is swiftly approaching in the dynamic digital environment, and marketers are searching for creative alternatives. Enter Zero Party Data (ZPD), the unsung hero of data-driven marketing about to seize the spotlight. We’ll see the significance of Zero
MADTech unification on your mind? Read on to know what is madtech unification, its benefits, examples, and what you are missing if you haven’t started. When adtech and martech first came along, advertisers and marketers heaved a sigh of relief.
In today’s data-driven business environment, it’s critical to understand which marketing channels are driving customer engagement and ultimately delivering the highest ROI. However, traditional last-click attribution models often do not provide the full picture of a customer’s journey. This is
In the world of digital advertising, cookies have long been a critical tool for advertisers and marketers to track user behavior and deliver targeted ads. However, recent changes to privacy regulations and browser policies have led to the phasing out
Customer engagement strategies for any brand is a must to stay ahead. However for today’s fiercely competitive business world, Direct-to-Consumer (D2C) brands face the daunting challenge of retaining customers and building brand loyalty even more. In order to stay ahead
Data utilization in the best way possible for marketing strategies has been on a rise. Marketing technology, or “MarTech” for short, has seen a significant increase in the use of big data in recent years. Big data refers to the
