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What is Quality Score?
Quality Score is a metric used by Google Ads and other PPC advertising platforms to assess the relevance and quality of keywords,...
What is Negative Matching?
Negative matching is a keyword strategy used in pay-per-click (PPC) advertising that prevents ads from being shown for specific...
What is Exact Match Keyword?
An exact match keyword is a type of keyword match option in pay-per-click (PPC) advertising that allows advertisers to show...
What is Dayparting?
Dayparting, also known as ad scheduling, is a strategy in digital advertising where ads are scheduled to run at specific times of the...
What is Cost-Per-Engagement (CPE)?
Cost-Per-Engagement (CPE) is a pricing model in digital advertising where advertisers pay only when users actively engage...
What is Click Fraud Protection?
Click fraud protection refers to the measures and technologies implemented to detect and prevent invalid clicks on online...
What is Broad Match Modifier?
Broad Match Modifier (BMM) was a feature in Google Ads that allowed advertisers to target a wider audience by showing ads...
What is Bounce Rate?
Bounce rate is a metric in web analytics that measures the percentage of visitors who navigate away from a website after viewing only...
What is Auction Insights?
Auction Insights is a feature in online advertising platforms, such as Google Ads, that provides advertisers with data on how...
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