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What is Engagement?
Engagement in digital marketing refers to the interactions that users have with a brand’s content across various platforms, including...
What is Reach?
Reach refers to the total number of distinct individuals who have seen an advertisement or content at least once during a given campaign...
What is Programmatic Advertising?
Programmatic advertising is the automated buying and selling of online advertising space using technology, primarily...
What is User Acquisition?
User Acquisition (UA) refers to the methods and processes used by businesses, particularly in the digital sectors such as mobile...
What is an Ad Tag?
An ad tag is a snippet of HTML or JavaScript code used by digital advertisers to serve ads on a website or within an app. This code...
What is Ad Rank?
Ad Rank is a value that determines the position of a paid advertisement on a search engine results page (SERP) or other digital platforms....
What is Add to Cart?
Add to Cart is a key feature on e-commerce websites that allows users to select items they are interested in purchasing and place...
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2 years
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Duration
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30 minutes
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session
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5 months 27 days
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2 years
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1 minute
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1 minute
A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
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3 months
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
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1 day
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
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1 month
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1 year
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CONSENT
2 years
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guest_id
2 years
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5 months 27 days
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2 years
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Cookie
Duration
Description
ANONCHK
10 minutes
The ANONCHK cookie, set by Bing, is used to store a user's session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well.
IDE
1 year 24 days
Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
muc_ads
2 years
Twitter set this cookie to collect visitor navigation data to optimise ad relevance.
MUID
1 year 24 days
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personalization_id
2 years
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15 minutes
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5 months 27 days
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session
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never
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never
YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
