Introduction

In today’s digital advertising landscape, data reigns supreme. Martech leaders are constantly seeking ways to get more out of their campaigns and drive meaningful business results. Customer Data Platforms (CDPs) have emerged as powerful tools for managing and leveraging customer data. However, when it comes to connecting complete ads data, many CDPs fall short. In this article, we will explore why Martech Leaders need to encourage their performance marketing teams to adopt a CDP catering to their needs to obtain better analytics and attribution to acquire new customers.

Harmonizes Your Data from All Ad Channels and Platforms

One of the primary challenges advertisers face is the fragmented nature of their advertising efforts. Multiple ad channels and platforms are utilized simultaneously, each generating its own data silo. Traditional CDPs often struggle to harmonize data from these diverse sources, leaving advertisers with an incomplete and disjointed view of their campaigns.

ReBid’s Advertiser’s CDP offers a compelling solution to this problem. By integrating seamlessly with various ad channels and platforms, it ensures that all data is consolidated into a single unified system. This consolidation not only saves time and effort but also enables advertisers to gain a comprehensive understanding of their ad performance across channels.

Stitches Your Pre-Click and Post-Click Data

To truly comprehend the effectiveness of an ad campaign, it is crucial to connect the dots between pre-click and post-click data. Pre-click data encompasses impressions, views other engagement metrics, while post-click data focus on clicks, lead generation, and conversions. Understanding the relationship between these two sets of data provides valuable insights into customer behavior and the overall effectiveness of the advertising strategy.

ReBid’s Advertiser’s CDP excels in stitching pre-click and post-click data together seamlessly. By capturing and consolidating data from various touchpoints along the customer journey, it enables advertisers to analyze the entire funnel. This holistic view allows for informed decision-making, optimization, and the ability to attribute conversions accurately.

Real-Time Full Funnel Reports

Real-time data is a valuable asset for advertisers, enabling them to react swiftly to changing market dynamics and optimize campaigns on the fly. However, many CDPs fail to deliver timely and comprehensive reports that cover the entire funnel, including impressions, clicks, leads from Customer Relationship Management (CRM) systems, and offline transactions.

ReBid’s Advertiser’s CDP addresses this limitation head-on by providing real-time full funnel reports. With this powerful solution, advertisers can access up-to-the-minute data on ad impressions, clicks, leads, and offline transactions. This empowers them to make data-driven decisions in real-time, optimize their campaigns effectively, and attribute conversions accurately.

Analyze Your Campaigns Across Multiple Channels from a Single Dashboard

Managing advertising campaigns across various channels can be a daunting task. Different ad platforms and channels have their own interfaces, making it challenging to consolidate and analyze data efficiently. Advertisers need a comprehensive dashboard that brings together data from search, social, programmatic, and e-commerce channels, enabling them to gain a holistic view of their campaigns.

ReBid’s Advertiser’s CDP offers precisely that. Its single dashboard integrates data from multiple channels, providing advertisers with a unified view of their campaigns. This simplifies the analysis process, saves time, and allows for effective cross-channel optimization.

Conclusion

While CDPs play a crucial role in managing customer data, they often fall short when it comes to connecting complete ads data. Advertisers require a specialized solution like an Advertiser’s CDP  that harmonizes data from all ad channels and platforms, stitches pre-click and post click to get automated full funnel reports of your campaigns. Don’t resort to only generic CDPs, get started with an Advertiser’s CDP to drive more acquisitions today!