Traditional Google ads require a lot of manual interventions. Yet, organizations spend considerable time and money on them simply because they work! Every dollar brands spend on Google ads gets them an $8 profit. According to Google, this is a

Successful social advertising for enterprise businesses has become more than just a cog in the wheel that is marketing and digital media buying. Everyone wants to unearth that perfect “secret sauce” to achieve high-quality leads, build stronger brand awareness, and

Ideally, digital media buying should be a simple process. You acquire ad space on a website or buy ads, and the relevant websites then feature your ads. Voila, all done! In reality, digital media buying has a lot of moving

Do you want to advertise on Google, Facebook, Twitter and Instagram? Great! But are you doing it in the right way? It’s not enough just to spend your budget on one platform. You should evaluate how much you should spend

There’s no escaping the fact that internet advertising has evolved. Display advertising (also known as banner ads) was formerly the most effective technique to market products on the internet. Marketers are now focusing their marketing budgets on native advertisements. A

As an online advertiser, you want to see your business expand while getting the most return for your buck. Whether you’re using social media, paid search, or native advertisements, establishing an ad campaign is only half the battle—the other half