In a recent announcement, Google revealed its decision to retire four attribution models in Google Ads and Google Analytics. The deprecation of the first-click, linear, time decay, and position-based attribution models is expected to impact advertisers who rely on these
Contextual marketing is becoming an important strategy for data driven marketers, with deprecation of cookies becoming a reality soon. Many brands are facing a daunting task to get higher conversions. However travel brands are facing an even more challenging market
Twitter Ads can be a powerful tool for businesses looking to expand their reach and drive engagement on the platform. However, before considering any Twitter advertising strategy, it’s essential to consider the potential returns on investment and whether or not
The reason why the world is getting ready for a cookieless future is to do with the fact how cookies were used or let’s say misused. The use of cookies has come under increasing scrutiny in recent years, due to
The search for privacy-compliant, high ROAS marketing solutions has recently pushed programmatic to the limelight. In 2023, programmatic ad spending in the US is expected to reach over $200 billion. But with cookie deprecation reshaping the advertising sector, programmatic, too,
Mobile marketing has become an increasingly important channel for businesses looking to reach and engage with their customers. With the widespread use of smartphones and tablets, it’s more important than ever to have a strong mobile presence and to be
