Contextual marketing is becoming an important strategy for data driven marketers, with deprecation of cookies becoming a reality soon. Many brands are facing a daunting task to get higher conversions. However travel brands are facing an even more challenging market environment due to the rise of customer sophistication and heightened demands post the COVID-19 pandemic. The competition has become more intense, making it even harder for travel brands to boost sales during the off-season. Customers are more informed and selective, seeking greater value and quality in their travel experiences. As a result, travel brands need to continuously innovate and differentiate themselves in order to stay ahead of the competition and meet the evolving needs of their customers.
One way for travel brands to stand out and increase sales is by using contextual marketing, which involves creating marketing campaigns that are tailored to the specific context of the customer for a more relevant customer experience. So let’s address the elephant in the room!
What is contextual marketing?
Contextual marketing refers to the practice of delivering personalized and relevant marketing messages to customers based on the context in which they are interacting with your brand. This could include factors such as their location, device, time of day, previous interactions with your brand, and more. The goal of contextual marketing is to provide a more relevant and valuable customer experience by tailoring the message to the specific context of the interaction.
Unpacking the power of contextual marketing for Travel Brands
Contextual marketing can help travel brands increase sales beyond the off-season by targeting customers who are looking for travel options during the shoulder season. For example, if a travel brand knows that a customer is searching for a beach vacation in the spring, they can target that customer with campaigns for beach destinations that are less crowded during that time of year.
Contextual marketing also can also help travel brands to target customers with personalized offers based on their past behavior from browsing and purchase history. For example, if a travel brand knows that a customer has previously booked a romantic getaway, they can target that customer with campaigns for romantic destinations and packages.
Another way travel brands can use contextual marketing is by targeting customers based on their location. For example, if a travel brand knows that a customer is located in a city that is experiencing a heat wave, they can target that customer with campaigns for cool destinations that are perfect for a summer getaway.
By tailoring campaigns to a customer’s specific context, travel brands can better connect with their audience and provide them with a more relevant and meaningful experience, leading to higher levels of customer satisfaction and increased brand loyalty. Ultimately, this approach to marketing helps travel brands stand out in a crowded marketplace and drive growth and success.
The ultimate duo to boost off-season sales: Omnichannel + Contextual marketing
Step right up and get ready to target your audience like never before! With the ReBid unified MADtech platform, you can segment consumers’ behaviors in real-time and reach them through advertising channels like search, social, programmatic, and marketing channels like SMS, WhatsApp, and email for personalized experiences along the customer journey.
Marketers can also use advanced data analytics to gain insights into customer behavior through ReBid by leveraging this information to create personalized discounts and offers that aim to increase repeat purchases from those customers. These nudges can be delivered to customers through various channels, including the company’s app and website, in an effort to drive engagement and boost sales.
So what are you waiting for?
Bid adieu to generic marketing and say hello to hyper-personalized omnichannel marketing with ReBid. Book a demo now