Advertising Budget allocation in times of recession can be a daunting task. In the world of digital advertising, marketers face the challenge of allocating their advertising budget in a way that maximizes the return on investment. In this blog, we
One of the biggest challenges facing CMOs in 2023 and beyond is the issue of siloed marketing infrastructure. Siloed marketing infrastructure refers to a lack of integration and collaboration between different marketing teams and departments, which can hinder the effectiveness
Remember the Mad Men era of advertising? The ideas, the creativity, the strategy, the swag! Old schoolers believe that technology will kill that “mad” advertising creativity and storytelling. But over at ReBid, we know that the powerful combination of Mad
The ad duopoly of Google and Facebook has long been a dominant force in the digital advertising industry, with the two companies responsible for a large portion of global ad spending. However, there have been signs in recent years that
2023 promises to be a year of great flux and change in the marketing ecosystem. It’s the year of an economic downturn promising to get worse. It is also the last year of third-party cookie-based targeting, and marketers’ hunt for
PS: A bonus tip at the end, so you stop investing in a new-fangled tool every single week, to achieve the same or worse results. Over the years, you have evolved to deliver hyper-efficient data driven marketing strategy. You have
