When we talk about the programmatic ecosystem, DSP and DMP emerge as the two most crucial data-driven components in any effective ad tech stack. In the simplest terms, these platforms help match your ad campaigns with relevant audiences.  It is

By 2027, ad spend for programmatic DOOH is projected to reach 15.9 million dollars. This growth rate is partly due to the increased movement of consumers since the lockdown restrictions were lifted.  When things started opening up over the past

With so many options widely available to marketers within their programmatic platform, the number of different optimization strategies you can make to enhance your ad performance can be staggering. On that account, marketers have to come up with a roadmap

Many marketers toggle between making the choice to stick with specialist agency partners or to go ahead and try to finally embrace programmatic in-housing. Started around 10 years ago, programmatic in-housing has evolved into a core focus area for digital

For today’s modern data-driven advertisers, having accessibility to the correct data just at an appropriate time is critical, but getting excessive data may be nearly as awful as incomplete data. Furthermore, when presented with all the other data points accessible

Demand Side Platforms or DSPs are software that facilitates an advertiser to purchase advertising via automation. In the light of the fact that they enable mobile advertisers to purchase prominent quality traffic at scale along with minimal friction, these are