Sonali comes with over a decade experience in IT Project management and Product Management including Strategy & Partnerships. She has an in-depth understanding of the digital advertising space and is driving this expertise into creating a state-of-the-art Madtech SaaS product at ReBid, working in the capacity of a Product Manager. She has dynamically led product development and strategy for multiple verticals including programmatic advertising, paid media advertising, customer data platform - creating a fine balance between customer experience, technology and business all along. A mother of twins, Product Transformist at ReBid, an avid reader and a creator of baked goodies in her kitchen is how she likes to describe herself, in that order.