IP Targeting will be a key factor in the cookieless world. Cookies have long been utilized for tracking user behavior and targeted advertising, but growing privacy concerns have led to a rise in cookie blocking. With Google’s plan to phase
Don’t know what to do with your data on snowflake? For any marketer data is a valuable asset, but effectively utilizing it for marketing purposes can be challenging. With data-driven marketing becoming the norm, investing in technologies that facilitate efficient
Mobile-first buyers make up more than 50% of all online buyers today and the latest reports state that. It’s time marketers looked beyond cookie-cutter (I’m sure you get it!) solutions, to build efficient digital advertising strategies based on Mobile Ad
Your conversion funnel is in place. Your creatives and messaging are set. And your website is rocking. You have the right team, relevant data, and appropriate reporting tools. Everything’s in place, including your marketing automation stack. But before you get
There are many customer data platforms (CDP) options out there. approx 161. That’s 161 potential alternatives to sift through. This number will only grow, with the industry reflecting a consolidated revenue of $2 billion for 2022, up 25% from 2021.
What is a DSP DMP Hybrid model? When we talk about the programmatic ecosystem, DSP and DMP emerge as the two most crucial data-driven components in any effective ad tech stack. In the simplest terms, these platforms help match your
