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Sonali Malik

Sonali has over 8 years of experience accounting for 4 years in IT and 4 years in Product strategy and partnerships. She has deep understanding of the programmatic advertising space and is driving that into creating A state of Art DSP for RD&X Network. She has dynamically led product development for multiple verticals including programmatic advertising, consumer durables, online platforms to facilitate delivery and warehouse operations in her overall career.

The role of first-party data in advertising

The role of first-party data in advertising

For today’s modern data-driven advertisers, having accessibility to the correct data just at an appropriate time is critical, but getting excessive data may be nearly as awful as incomplete data. Furthermore, when presented with all the other data points accessible

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