WhatsApp messages

Connect with Your Target Audience through ReBid’s Integration, Despite the Increase in Cost of WhatsApp messages

WhatsApp messages are not any longer a new way of communication, rather WhatsApp is the world’s largest instant messaging platform. It has become an indispensable part of our daily lives. With over 2 billion monthly active users, it’s no surprise that businesses have taken notice of this trend and started exploring the possibilities of leveraging WhatsApp for marketing purposes. 

WhatsApp Messages Price Hike 

However, the recent changes in WhatsApp’s policy and the increased cost of their API and have made it difficult for businesses to reach their target audience through WhatsApp effectively. This is where ReBid’s WhatsApp integration comes into play, helping marketers to reach the right audience with their WhatsApp messages ensuring a higher ROI.

There are many tools in the market that allow a marketer to send WhatsApp messages but what it fails at is to get the right audience which will take action for the WhatsApp messages sent. With the price hike, it becomes utmost important to know which audience is going to engage with your WhatsApp messages.

ReBid: Unified Marketing Intelligence Platform 

ReBid is a marketing intelligence platform that provides businesses with insights into their target audience’s behavior. Marketers can now get a better understanding of who their target audience is, what their behavior is like, and how likely they are to act on WhatsApp messages. This information is crucial for marketers looking to send highly targeted and personalized WhatsApp messages to their audience.

One of the biggest challenges that businesses face when trying to reach their target audience through WhatsApp is ensuring that their messages are seen and acted upon. With ReBid, marketers can segment their audience based on factors such as demographics, interests, and behavior along with firmographics. This allows them to send messages to the right people at the right time, increasing the chances of their messages being seen and acted upon.

For example, let’s say a business wants to send a message to promote a new product. With ReBid they can segment their audience based on factors such as age, location, and purchase history. This way, they can send the message to users who are more likely to be interested in the product, increasing the chances of their message being seen and acted upon.

Segmentation on ReBid

Another advantage is that it helps businesses save time and resources by eliminating the need to manually segment their audience. ReBid’s platform initiates  the process of rule based segmentation, making it easier for businesses to reach their target audience with highly targeted and personalized WhatsApp messages. This helps businesses save time and resources that would otherwise be spent on manual segmentation, freeing up their resources for other important tasks.

In addition, ReBid also provides businesses with real-time analytics and insights into the performance of their WhatsApp messages. This allows businesses to see how their messages are performing in real-time based on metrics like total conversations, message volumes, message read/ delivered/ failed rates etc., helping them to make any necessary adjustments to their strategies. This presents detailed insights for businesses looking to optimize their WhatsApp marketing campaigns, as they can see which messages are performing well and which ones are not, and make any necessary adjustments accordingly.

Be secured with ReBid

Finally, ReBid also helps businesses stay compliant with WhatsApp’s policy and avoid any penalties. With ReBid’s platform, businesses can ensure that their messages are sent to users who have given their consent to receive messages. This helps businesses avoid any penalties from WhatsApp, which can result in their account being suspended or terminated.

In conclusion, ReBid’s WhatsApp integration is an indispensable tool for businesses looking to reach their target audience through WhatsApp effectively. With ReBid, businesses can segment their audience, send highly targeted and personalized WhatsApp messages, and save time and resources. In addition, ReBid’s real-time analytics and insights into the performance of their WhatsApp messages help businesses optimize their strategies and stay compliant with WhatsApp’s policy. With ReBid’s WhatsApp integration, businesses can take their WhatsApp marketing efforts to the next level, reaching their target audience in a highly effective and efficient manner; ensuring to avoid wastage of ad spends by targeting the specific audience.

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Sonali Malik

Sonali comes with over a decade experience in IT Project management and Product Management including Strategy & Partnerships. She has an in-depth understanding of the digital advertising space and is driving this expertise into creating a state-of-the-art Madtech SaaS product at ReBid, working in the capacity of a Product Manager. She has dynamically led product development and strategy for multiple verticals including programmatic advertising, paid media advertising, customer data platform - creating a fine balance between customer experience, technology and business all along. A mother of twins, Product Transformist at ReBid, an avid reader and a creator of baked goodies in her kitchen is how she likes to describe herself, in that order.