Omnichannel Report in advertising and marketing enables marketers to know which platform or channel is giving better ROI. Banking, financial services, and insurance (BFSI) brands are facing increasing competition in the digital advertising space. To stand out, BFSI brands need to break down silos and create more integrated, cross-channel advertising campaigns. ReBid’s omnichannel reports can help BFSI brands to do just that, by providing a comprehensive view of advertising performance across search, social, programmatic, email, commerce and more channels.
Key Benefits of ReBid’s Omnichannel Report
One of the key benefits of ReBid’s omnichannel reports is the ability to see how campaigns on different channels are performing from a single dashboard. By having a single, unified view of all campaigns across search, social, and programmatic channels, brands can gain a better understanding of how their campaigns are performing. This can help to identify areas where campaigns are performing well and areas where they can be improved.
Another benefit of ReBid’s omnichannel reports is the ability to see which channels are driving the most conversions. By identifying which channels are driving the most conversions, brands can focus their efforts and budget on the ones that are driving the most revenue.
Use of AI to optimize campaigns
ReBid’s AI predictor helps to reduce advertising waste. By using machine learning to analyze data and predict which ads are likely to perform best, brands can avoid spending money on ads that are unlikely to drive results, thus achieving higher ROAS.
How ReBid can help in getting rid of data silos
ReBid also helps brands overcome the challenge of data silos by integrating data from multiple platforms and creating a comprehensive view of their customers.
Brands can create audience segments based on demographic, behavioral, and psychographic characteristics. With ReBid’s automated segmentation engine, it’s simple to divide users into both real-time and retrospective audiences. These audiences can be bulk activated as well. Intelligent segmentation allow brands to understand their customers more deeply, identify trends and patterns, and make informed decisions about their marketing efforts.
For example, a brand may want to target customers who are likely to make a purchase in the near future. By using ReBid the brand can identify the key factors that influence a customer’s likelihood to purchase and create an audience segment based on those characteristics. This segment can then be targeted with tailored marketing messages and offers that are most likely to drive sales.
Another key benefit of the platform is the ability to track customer behavior over time. This allows brands to identify changes in customer behavior and adjust their marketing efforts accordingly. For example, if a brand notices that a particular audience segment is becoming less responsive to its marketing messages, it can adjust its strategy to better engage with that segment. The omnichannel report also helps in knowing which marketing channel is performing better.
Capitalize on Customization abilities
Overall, ReBid’s omnichannel reports and a single platform for customer data can help brands to break down silos and create more integrated, cross-channel advertising and marketing campaigns. By providing a comprehensive view of advertising performance across search, social, programmatic, and email channels, brands can gain a better understanding of how their campaigns are performing and optimize them for maximum ROI. ReBid is a highly customizable platform that enables brands in any industry to collect data and segment them intelligently from their choice of the data source. At the same time with cross-channel activation, any preferred channel can be integrated with ReBid.
Our team of experts on cross-channel advertising and marketing can help your brands to not only achieve higher ROAS but get a unified view of your complete digital marketing. Give a shout-out to us for a personalized demo now.