• ReBid Buy

          A unified platform which plans manages and scales digital media buying requirements across channels

          ReBid Insights

          A customer data platform to leverage customer insights from 1st party and 3rd party data across all sources

          ReBid Desk

          A customized programmatic desk with a state-of-the-art DSP allowing you to build your own AI models, in-house or as a SaaS platform.

          ReBid X

          An automated all in one advertising and marketing platform to combine the features of ReBid buy, ReBid desk and ReBid insights

        • Our Integrations

        • Wait! What's stopping you from taking a demo?

          What Changes Marketers Adopt in a Privacy-First World

          Reimagine advertising and marketing without the silos

  • Pricing
        • Blog

          Get the latest updates on MarTech and AdTech

          Product Update

          Get the latest updates on ReBId


          Download our guides and get insight about the industry trends


          Learn from the experiences and the knowledge of industry experts


          Get In-depth insight on MadTech & its future

        • About Us

          We are the first ever Unified Marketing and Advertising AI Automation platform, using proprietary AI-based algorithms that leverages MadTech to simplify digital marketing and give access to a cookieless world.

          Our Team

          Meet our most important asset, our transformists!

          ReBid in News

          Stay on top of the latest happenings at ReBid

          Work With Us

          As transformists, we are persistent, reliable, agile, and ambitious, and we live by these values every single day. See the current openings we have to join our team of Transformists


          Everything you need to know to start your MadTech journey with ReBid

          Contact Us

          Let us help you in transforming your business

Amazon & Tiktok

Google & Meta’s ad revenue drops as Amazon & TikTok’s surge

The ad duopoly of Google and Facebook has long been a dominant force in the digital advertising industry, with the two companies responsible for a large portion of global ad spending. However, there have been signs in recent years that this duopoly may be losing market share to other players, particularly Amazon & TikTok.

Google and Meta’s Dominance in U.S. Digital Ad Revenue to Be Challenged by Amazon & TikTok in Coming Years

Google and Meta are expected to account for 48.4% of all digital ad revenue in the US this year, with Google taking 28.8% and Meta taking 19.6%. This is a decrease from their peak in 2017, when they captured 54.7% of digital ad revenue, with Google taking 34.7% and Meta taking 20%. By 2024, it is predicted that Amazon will capture 12.7% of all digital ad revenue in the US, while Meta will capture 17.9%. TikTok is expected to generate $8.6 billion in ad revenue in 2024, which will make it the fifth largest digital ad publisher in the US, following Google, Meta, Amazon, and Microsoft/LinkedIn.

The shift in market share from Google and Meta to Amazon & TikTok is partly due to the increasing significance of e-commerce. As consumers are increasingly turning to online shopping, businesses are focusing on advertising on platforms that can lead directly to sales. Amazon, with its extensive product range and ability to monitor customer purchases, has become an appealing choice for advertisers. In reality, Amazon’s ad business has seen rapid growth in recent years and is predicted to surpass Google and Facebook in terms of ad revenue by 2023.

TikTok – The most popular kid on the block! 

TikTok has exploded in popularity in recent years, especially among younger users. The social media platform, known for its short-form videos, has become a hub for creativity and entertainment. But it’s not just users who are flocking to TikTok – advertisers are taking notice as well.

One of the main reasons advertisers are turning to TikTok is its ability to reach younger audiences. With a large percentage of its user base being Gen Z and millennial users, TikTok is a prime platform for brands looking to engage with these demographics. In addition, TikTok’s unique format – short-form videos set to music – make it an effective platform for raising brand awareness and engagement.

However, it’s important to note that TikTok does not have the same e-commerce capabilities as Amazon. While Amazon is a giant in the world of online shopping and advertising, TikTok is more focused on building brand awareness and engagement through its content. That being said, TikTok’s rising popularity and ability to reach younger audiences could further erode the dominance of platforms like Google and Facebook in the digital advertising space.

Will Amazon & TikTok Be the Game Changers for advertisers?

It’s worth mentioning that the ad duopoly of Google and Facebook is still very much alive and well, and it will probably take more time for other players like Amazon & TikTok to fully challenge their dominance. However, the shift towards e-commerce and the rise of social media platforms like TikTok suggest that the digital advertising landscape is changing, and it will be interesting to see how these developments unfold in the coming years.

Capitalize with ReBid’s Amazon & TikTok Combo

ReBid’s upcoming integration with Amazon Ads and TikTok Ads enables businesses to streamline their advertising campaigns and manage multiple accounts from a single dashboard, giving a unified view of all campaigns and helping make data-driven decisions. ReBid has integrations not only with Amazon & TikTok but also with Walled Gardens like Facebook, Twitter, and LinkedIn, Search Platforms like Google and Programmatic Platforms like Xandr, MediaMath and more offering businesses a convenient and effective way to reach potential customers and grow their online presence. With ReBid, brands can save 40% on marketing and media resources and increase Returns on Ad spends by over 30%. 

What are you waiting for? Book a demo with ReBid now


Rajiv Dingra

Our celebrated CEO is a serial entrepreneur who started his journey at the age of 20 with my first after which he had phenomenal growth as a digital agency entrepreneur. He started WATConsult as its Founder & CEO in 2007, and helped it become the most awarded digital and social media agency of India with a workforce crossing 400 members, it had won 9 Agency of the year awards and over 200 plus awards for various campaigns. His next venture was RD&X Network which he founded in July 2020 which is a Global Advertising & Marketing Transformation startup, RD&X Network uplifts brands and business become real-time, disruptive, and thereby achieve exponential growth.

Digital Marketing 101
Get Our Free White Paper
Digital Marketing 101: A 2023 Survival Guide for a World in Flux and Change