Mobile attribution is a key metric for any app based business. Having a unified view of the customer journey is important to understand if the marketing campaigns are effective and which ones are giving higher ROI. Marketing data silos is no longer an option for smart marketers. Consolidating customer and digital marketing data for quick, effective, and efficient decisions, ongoing campaign optimization, and improving ROAS, is what ReBid does best. We continuously work at optimizing our platform for complete transparency with all your data and insights consolidated into a single dashboard.
That’s the story of our latest integration. Adjust, a leading mobile attribution platform, is now ReBid Buy’s integration partner.
Let’s dive in.
What is Adjust?
Adjust is a mobile measurement platform that brands use to grow their app installs – exponentially. The platform offers solutions that allow brands like you to measure campaign performance and optimize them continuously for better returns on investment. All of this, while staying aligned with data privacy and protection regulations.
With the Adjust x ReBid Buy integration:
- Your marketing and UX get smarter
You get holistic customer lifecycle insights that allow you to understand the behaviors and motivations of your users in terms of app installs and usage. Using this data enables you to make better decisions not only about app marketing but also app UX, eventually improving customer lifetime value and retention.
- Your customer acquisition and retention get easier
Adjust offers seamless options to measure and optimize campaign performance, helping you identify the most effective customer segments and advertising channels to market your app. Adjust and ReBid Buy’s collective automation capabilities let you focus on critical tasks like building persuasive messaging for your app’s existing and potential users at scale.
How to use Adjust’s integration on ReBid Buy
Let’s see how you can make the most out of Adjust’s integration on ReBid.
In just FOUR easy steps, you will be able to see your Adjust data on our platform.
Step 1: Add New Partner
Login to your ReBid Buy account. Go to Setting -> Company -> Integration Partners -> Add new Integration -> New Partner
Add the display name & API token
Save the Changes. After saving, an Adjust partner is added inside the company.
Step 2: Create an advertiser with Adjust
Add the created Integration partner in the advertiser with Integration partner mapping.
Step 3 – Go to Data Reports to find Adjust reports on ReBid Buy
Navigate to Analyze -> Data Reports -> Mobile Measurement.
Click on Mobile Measurement.
Step 4 – View Adjust Reports
Select the Account & Advertiser where Adjust is integrated.
At the moment, you can see the following views for Adjust reports:
You can filter these views based on the time period for which you need Adjust insights.
How ReBid users benefit from Adjust integration
Your ad tech stack, systems, tools and data are all over the place – and we empathize with you! That’s why at ReBid, we are committed to consolidating and reinventing how the ad tech stack operates at the moment.
With all the right integrations – like this one with Adjust – you get the ability to continuously measure and evaluate your campaign, creative and channel performance. All on one dashboard. Adjust integration specifically lets you do this for your app marketing campaigns. Mobile attribution tracking becomes easy along with sharing consolidated reports of all campaigns across channels.
These capabilities enables you to not only optimize campaigns and channels but also boost ROAS – all in real time.
If there is a platform which you would like to see on ReBid, give us a shout out now! Check out our Integration Partner page here.