As the number of channels available to marketers continues to increase, it has become increasingly challenging to create, manage, and optimize cross-channel campaigns in an efficient way. This is due to the fact that each channel has its own set
Every CXO office is a place of action. A decision-making machine. A place where the final accountability of running a business well and employee and customer empathy meet each other. The gap between the data CEOs need to make choices
We now live in a world where it is critical to use your data source to gain a real-time view of customer behavior and to make decisions based on that data. That’s what single customer view data is all about:
Ad campaigns are the heart of every business, so much that businesses are willing to spend ample funds on them. According to a survey by emarketer in 2021, the cost of overall digital ad campaigns has reached a whopping $500
Marketing is rarely about that one viral ad or big giveaway. What powers your campaigns is coherent, cohesive effort and investment. The channels where you choose to deploy your ad campaigns need to be consistent. They also have to be
Does cross channel marketing have to mean multiple platforms to manage multiple channels?No!You balance numerous ad campaigns spread over multiple digital channels. Wouldn’t you prefer to have a consolidated dashboard that cumulates insights, status updates, creative optimization, and all other
