We recently covered Google’s announcement about the latest search product SGE. In this blog, we have deep dived on the effects it will have on marketing as we know it today and how marketers have to up their game even
In omnichannel marketing, AI plays a pivotal role in personalizing and optimizing the entire customer experience across multiple channels. By harnessing AI in marketing, it intelligently analyzes customer and product data, enhancing strategies, pinpointing high-conversion channels, and automating routine tasks
In the modern world of business, Marketing technology is rapidly changing the way companies interact with their customers. Two of the most significant trends driving this change are the rise of marketing technology (MarTech) and the increasing importance of customer
Customer data platforms (CDPs) are a relatively new technology that allows businesses to collect, manage, and use customer data in a more effective way. There are several different types of CDPs, each with its own unique features and capabilities. It’s
For over a decade, marketers have spoken about moving the needle from conventional intuition- and experience-based decisions to relying on data and insight for effective outcomes. But making data-obsessed decisions and omnichannel personalization is easier said than done. The reason
Automation-led omnichannel campaigns is a sure way to achieve higher ROAS and in this blog we will showcase how financial services organization can achieve it. Financial services marketing was a whole different ball game not too long ago. Depending on
