Customer data platforms (CDPs) are a relatively new technology that allows businesses to collect, manage, and use customer data in a more effective way. There are several different types of CDPs, each with its own unique features and capabilities. It’s
For over a decade, marketers have spoken about moving the needle from conventional intuition- and experience-based decisions to relying on data and insight for effective outcomes. But making data-obsessed decisions and omnichannel personalization is easier said than done. The reason
Automation-led omnichannel campaigns is a sure way to achieve higher ROAS and in this blog we will showcase how financial services organization can achieve it. Financial services marketing was a whole different ball game not too long ago. Depending on
In July this year, Anthony Chavez, the VP of the Privacy Sandbox at Google, wrote a blog announcing what many were waiting for. It was about Google pushing its decision to phase out third-party cookies to next year. Although Google
Before we dive in, did you know that almost 60% of marketers at global brands making decisions about how they advertise in China don’t live and work in China? In fact, only 20% of marketers currently plan and manage programmatic
Third party cookies depreciation delay was announced on Wednesday, July 27th. Google said that the advertising industry will get one more year, until the H2 of 2024, to eliminate third-party cookies from their Chrome marketing playbooks. This is not the
