digital advertising industry

Which Big tech player will dominate the digital advertising industry in 2023 and beyond?

In the world of digital advertising, there is intense competition between the major tech players to dominate the digital ad spend of marketers. In this blog, we will analyze the competition between the top players in the digital advertising industry, including Google, Meta, Amazon, Apple, and Tradedesk, and predict which company will come out on top in the coming years.

One of the main players in the digital advertising industry is Google and Meta. Google dominates the search advertising market and has a strong presence in the display advertising market as well. Google’s ad platform, Google Ads, allows marketers to reach consumers across a range of devices, including computers, smartphones, and tablets. Whereas in social Meta dominates this industry with Facebook and Instagram Ads. TikTok is emerging as a formidable competitor to Meta, with its growing popularity among young consumers. The platform, known for its short-form videos, has become a hub of creativity and entertainment, and is quickly gaining traction among users looking for an engaging and dynamic social media experience.

Another major player in the digital advertising industry is Amazon. The company has a massive customer base and a wealth of data on consumer behavior, which makes it an attractive option for marketers looking to reach consumers. Amazon’s ad platform, Amazon Advertising, allows marketers to target consumers with ads based on their shopping behavior and interests.

Recently we saw Google & Meta’s ad revenue drop as Amazon & TikTok surge

Along with the above big names we do have as well in the digital advertising industry. Apple has a large and loyal customer base, as well as a range of popular devices, including iPhones, iPads, and Mac computers. Apple’s ad platform, Apple Search Ads, allows marketers to reach consumers on Apple’s App Store and within apps on iOS devices. Apple is also rumored to be launching its own DSP (Demand-side platform) soon.

We have covered search social and e-commerce players, coming to programmatic advertising the biggest name there is The Trade desk. The Trade Desk’s ad platform allows marketers to reach consumers across a range of devices and platforms, and the company has a strong presence in the programmatic advertising market. 

The Trade Desk has seen significant growth and now holds an 8% market share in the industry. Its reputation has also improved, with online reviews rating it higher than Google Ads. The company utilizes AI technology to optimize ad spending and boasts a user-friendly interface with a variety of third-party integrations. In contrast, Google Ads has a more cumbersome and complicated user interface which can be challenging to navigate. Additionally, The Trade Desk offers a single unique ID that allows for cross-device and cross-publisher tracking of users on the internet.

So, which big tech player will dominate the digital ad spend wallet of marketers in 2023 and beyond? It is difficult to predict with certainty, but it is likely that Google will continue to be a dominant player in the digital advertising industry. The company’s strong presence in the search and display advertising markets, as well as its wide range of products and services, make it well-positioned to continue to be a leader in the digital advertising industry. However, other players, such as Amazon and The Trade Desk, are also well-positioned to compete for a share of the digital ad spend of marketers.

Projections indicate that the Digital Advertising market’s ad spending will reach a total of $701.20 billion in 2023. You as a marketer don’t have to toggle between multiple platforms to achieve a good ROAS for your digital advertising strategy. ReBid allows you to plan, manage, and expand your digital media purchasing needs across different channels, formats, and devices from a single dashboard. 

Manage, analyze, and optimize across all major ad platform plus more in the digital advertising industry from a single dashboard

ReBid offers marketers a convenient way to reach potential customers and expand their online presence by integrating with popular platforms such as TikTok, Amazon, Facebook, Twitter, and LinkedIn as well as search platforms like Google & programmatic platforms like Xandr, MediaMath, and more. By using ReBid, marketers can reduce their marketing and media expenses by 40% and boost their return on ad spend by more than 30%.

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Dheeraj Baheti

He is our accomplished Customer Success Manager with 6+ years of experience in performance marketing. Leading various projects by acting as a consultant, strategist, and engagement manager. He has worked with some of the top agencies for BFSI, Travel, Gaming, SaaS, etc., with clients spending varying from 1 million to 100 million. He is a strong leader in guiding CS teams and solving complex issues. Apart from work, he is a Volleyball Champion and loves to play Cricket. He enjoys traveling and extra-curricular activities a lot.