In the world of digital advertising, there is intense competition between the major tech players to dominate the digital ad spend of marketers. In this blog, we will analyze the competition between the top players in the digital advertising industry,

The digital advertising market is projected to be valued at a whopping $29.85 billion by 2026,  accounting for over half of total media spending. Many new industries, even erstwhile traditional ones, are joining this burgeoning digital landscape, to meet their

In 2021, Meta discontinued its popular 28-day click attribution in response to the IOS 14 restriction. This measurement reporting feature will be back soon for all advertisers. Let’s dig deep to understand why it was discontinued & why marketers must