In recent weeks, Google has made significant strides in its transformation into an AI-first company. The focus on AI was particularly evident at this year’s Google Marketing Live 2023 event, where the integration of AI into Google Ads took center
In today’s digital age, advertising is a crucial part of any business’s marketing strategy. As more and more consumers move online, advertising on various platforms has become more complex and challenging. Due to the proliferation of adtech platforms in recent
In the world of digital advertising, there is intense competition between the major tech players to dominate the digital ad spend of marketers. In this blog, we will analyze the competition between the top players in the digital advertising industry,
The digital advertising market is projected to be valued at a whopping $29.85 billion by 2026, accounting for over half of total media spending. Many new industries, even erstwhile traditional ones, are joining this burgeoning digital landscape, to meet their
In 2021, Meta discontinued its popular 28-day click attribution in response to the IOS 14 restriction. This measurement reporting feature will be back soon for all advertisers. Let’s dig deep to understand why it was discontinued & why marketers must
