The realms of media, technology, and marketing are now interspersed. And you don’t want to be left behind on any of these fronts if you want to maximize the impact of your campaigns.
So, we spent some time studying the efficacy of the various tools that have gained significance in the past year. Also, we figured that everyone would need a leg up to sort through the noise in the coming year. We’re here to help!
So, here’s the MADTech Stack you can rely on to transform your marketing efforts in 2022.
SEMRush for SEO
For SEO, if you were allowed one tool in your arsenal, it would be SEMRush.
Understanding what your customers are looking for and the intent behind their searches is the cornerstone of your targeting campaigns. SEMRush not only helps you in keyword research but also in On-page SEO, Local SEO, Rank Tracking, Link building and Competitor Analysis.
Google Analytics For Website Traffic Monitoring and Understanding
With Google Analytics, you can measure who visits your website, their demographic, and the level of interaction with the website.
Tracking online traffic and behaviour and receiving reports that you can use to structure your campaigns, all for minimal cost, will get your campaigns buzzing.
You can track metrics like bounce rates, average session duration, exit rates, and behaviour flows. It’s alright if these terms are unclear because Google Analytics has a helpful knowledge center to clarify all doubts.
Sprout Social and Hootsuite for Social Media Marketing
Social media reach is no longer debatable. But handling a social media content calendar can be overwhelming. Now, with Sprout Social and Hootsuite, you can monitor social media platforms and automate redundant processes.
Also, with robust scheduling tools, previews, a dashboard to engage on all platforms, and many more such benefits, you will save significant time.
Both Sprout Social and Hootsuite provide a range of benefits, which you need to consider in the context of your business model when picking between these two tools.
Marketo and HubSpot for Marketing Automation
You need a tool that simplifies how you communicate with your audience. At the same time, it should help with lead generation, cross-selling and ups-selling, segmentation, and many other areas. This will lead to better ROI, minimal human capital, and boost overall creativity.
The right software can automate mundane tasks and enhance your efficiency.
Marketo provides a comprehensive suite of tools to achieve these benefits and goals. Essentially, it helps in email marketing, lead generation and nurturing social marketing, and website customization. Best of all, you can integrate it with your existing tools so that it doesn’t operate within a silo.
But if you are looking for something simpler, HubSpot might be the tool for you. Basically, it has a visual board that compiles all your workflows. Just like Google Analytics, it has everything you need to pick up the skills to make the most out of its offerings. Its basic setup is ideal for smaller businesses prioritizing functionality.
ReBid Buy and Rebid Insights – an unified digital ads management platform for a single customer view
Having a central platform for digital ads has numerous advantages. Otherwise you could have a DSP CDP DMP clutter. Scaling your business becomes effortless when you have the correct audience management tools and targeting algorithms that will help you optimize your campaigns in real-time with tailor-made insights. ReBid Buy offers all of that and more.
With ReBid Buy, you can plan and manage your media buying, activate and launch your campaigns, analyze cross-channel campaign performances, optimize campaign targeting, budgets, etc on the fly, and much more from a single console.
The crux of all your marketing efforts will be your customer. You need a Customer Data Platform that will enrich your customer profiles using first-party and third-party data across various sources and data points. Tracking the customer’s journey and flagging these relevant touchpoints becomes possible through ReBid Insights and will result in the creation of a complete first-party customer data repository for your brand.
Data Intelligence is an asset with an immense value that needs constant cultivation and with robust tools, you can make the most out of it to provide an enhanced customer experience while generating higher ROAS.
Hubspot, Pipedrive, and Salesforce for CRM
Customer Relations Management is another sphere through which businesses can improve how their customers respond to their marketing and sales tactics.
With competent CRM tools, you will understand your customers better, leading to higher returns.
Hubspot has a cloud-integrated CRM platform that combines conversation intelligence, sales engagement software, and other powerful sales analytics to help grow and retain your customer base.
Another tool (albeit for those with a bigger budget) worth looking at is Salesforce, which has a suite of sales automation tools and deal management options. The rationale behind Salesforce is that if you are automating sales processes and tracking your customers’ progress, then your customers will come to you.
The final CRM tool that we want to recommend is Pipedrive. Their USP includes setting up the software within your workflows in minutes. It has easy-to-learn intuitive features, and you can integrate Pipedrive within your whole sales funnel, as it can interact with other tools seamlessly.
WordPress for Content Management and Website Creation
This tool can help you in quickly creating your website without the help of a developer or a designer. It offers a plethora of free themes to choose from along with smart plugins to give your website all the necessary features and functionalities.
Content creation and management have become more accessible than ever before with WordPress. It allows uploading SEO-friendly content with helpful suggestions on how to modify your content to fit SEO best practices. It also enables collaborative team content building and scheduling, along with a host of customization options. And, you get all of this without needing to know how to code.
Bidding Farewell to 2021 on a High Note
So, you are now ready to jumpstart the process of achieving massive returns from your advertising. How? By using this 2022 MADTech Stack.
Of course, we can show you how you can make the most out of your current MADTech Stack. Allow us to demonstrate how you can incorporate the ultimate 2022 stack into your business. Change is good, and there is no better time to start.
So, get in touch with us to give wings to your MADTech bundle!