Every marketer worth his / her salt knows the importance of Social Media Analytics to track, scrutinize and segment their brand audience. From email to metaverse, everything you do on digital can be and should be tracked to ascertain ROI and ROAS. The only roadblock is, there are plethora of tools out there to choose from. Not to fret, we have put together the top 8 Social Media Analytics and Reporting Tools for 2022  [Free + Paid] just for you!

Let us dive into top Social Media Analytics and Reporting Tools for 2022:

1. Sprout Social

Looking for a professional Social Media Management platform to create your social media calendar, schedule posts, and listen to relevant social media dialogue? Then Sprout Social is your tool. It boasts association with top players like Adidas, Nordstrom, and Edelman which utilize this platform for its Social Media Analytics requirements and management.

A notable feature is Sprout Social, which is a social listening module. This allows you to select relevant topics to discover trends, analyze sentiment and gain actionable insights from social conversations to restructure your Marketing strategy. This service is paid however, you get a 30-day free trial.

2. HubSpot

Looking to uplift your business with digital platforms or CRMs, including a one-stop solution to coordinate your marketing sales, service, web content plus operations? Hubspot hits the top of the list when it comes to providing extensive Social Media Analytics tools.

When it comes to tracking customer data, it is centrally stored in one location, easy to scale, and helps your organization break down data silos and a single source of truth. Hubspot ranks high in streamlining customer communications within the organization team. If that wasn’t great, Hubspot has both free and paid plans, plus a 30-day free trial.

3. BuzzSumo

When you’re a Marketer keeping up-to-date with trends and types of content that work on various social platforms can be overwhelming. Buzzsumo is a powerful tool that allows any user to find out what content is buzzing currently by topic or any website. Being able to input specific search criteria, analyze content and find out what works for your niche is the ultimate goal of any Marketer.

Buzzsumo searches and catalogs all topics that are gaining momentum across multiple channels. It works on analyzing which specific topics are being discussed and how much reach each of these gets. Buzzsumo has both solid free plans and paid plans for bigger businesses, plus a 30-day free trial.

4. Keyhole

Keyhole introduces itself as an exclusive Social Media Analytics software that stands out from the competition. Automating the collection of Social Media data and creating reports are major focuses for Keyhole. Other than this, it excels in four additional features: understanding customers in and out, streamlining to simple reporting so that your entire team grasps the changes, pinpointing specific customer retention, and smooth reception of Social Media Analytics from multiple channels.

This platform is extremely user-friendly. Besides, you get pinged when your customers are most active, so you can see your audience’s best engagement timelines. Finally, it provides customized pricing for businesses of all scales and a free trial

5. HootSuite

There isn’t a Marketer that is unaware of HootSuite. HootSuite publishes and schedules your Social Media posts. Powerful Social Media Analytics can be initiated to track which content performs the best or worst and adjust accordingly. This is an effortless one-stop platform which integrates all Social Media platforms for Management and Social Media Analytics.

HootSuite stands apart from its competitors, in that it connects to more Social networks. With all these benefits, the only hindrance you could have is the monthly payment of $20-$599 per month, however free trial is included

6. IconoSquare

If you want to include impressions and reach from popular Social platforms like Facebook and Instagram, then IconoSqaure is the right stop for you. You can use Facebook and Instagram daily posts and stories on your Social Media posts to enhance your content. Track high time of customer online and engagement, to create clickable rich content. Standing out as a highly competitive Social Media Analytics tool option.

IconoSquare enables you to monitor and interact through comments after which you can tick them as read organizing your engagement. Overall, it is an advanced Social Media data Analytics platform, whose price starts at $29 per month, plus custom pricing and a 14-day free trial

7. AgoraPlus

When it comes to Social Media Analytics tools the more convenient and streamline the Marketing process, the more Marketers are inclined to use their platform for their Marketing needs. AgoraPlus lets you recognize your top-shelf content and link to what the customers need. It is a timesaver for Social Media Marketers and seamlessly executes virtually all your Social Media errands in one place.

AgoraPlus’s Twitter reporting is its forte. This tool creates standardized reports for your Tweets, mentions and favourites, as well as other engagement statistics. Making Social Listening effortless for you. This service provides you with free trial, and also paid services from $99-$199 per month

8. ReBid Insights

ReBid Insights allows to create, scale, and enrich unique customer profiles & marketing insights from omnichannel 1st & 3rd party data. Consolidate customer data from assorted sources into a single profile to get deep insights on the behavior/ customer journey of every customer. Leverage this information to get your prospective customer’s attention on social media and engage them in your brand’s activity through personalized experiences. Get started for just 99$!

Conclusion

People engage frequently on social media and create personas. These personas are highly valuable for Marketers as it helps gain insights into their behaviour. Whether you have a family or are single, or what your favourite colour or you prefer organic food, helps in pooling data from various social platforms to understand customer reach. With that Social Media Analytics comes into play, which helps track and monitor Social Media campaigns across channels and measure their output and yield. With this understanding, you know where you stand to upgrade your Marketing and digital approach.

Understanding Customers, analyzing competitors, putting out better content, and digital campaigns , are factors that require Marketers to make use of Social Media Analytics and Reporting Tools. If you want a more efficient way to funnel data from multiple sources to better your digital  strategy, then the combination of tracking customers and enriching those audiences with new data on a regular basis is the best solution.